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Annual MMS traffic in the US increased from 57 billion to 96 billion messages from 2010 to 2013. Texting has exploded over the last decade to the point where we’re currently witnessing over 6 billion SMS messages sent daily in the US alone. iMessage is a close second because of the large number of iPhone users in the country.
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SMS and MMS: Global UsageĪs mentioned above, SMS is most popular in the US since most carriers offer plans with unlimited texting, making SMS free or nearly free to use. And most importantly, OTT apps are -unlike SMS- free to use. They also have more features like group messaging, message broadcasting, and audio and video calling. OTT apps are preferred over MMS for sharing multimedia files since they don’t have the same file size limitations. They both need to be using the same apps. OTT apps, on the other hand, are ‘walled gardens.’ Someone using WhatsApp can’t text someone else using WeChat. This makes SMS a popular channel for businesses to communicate with customers because it is more immediate than email and doesn’t require any additional app downloads. All you need to start texting over SMS is another person’s phone number. SMS is a universal technology supported by every single mobile network and device today. As a result, each has its own relative advantages and disadvantages.
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And while OTT apps need to be downloaded from iOS or Android app stores, SMS is supported by all modern mobile phones. OTT applications require an internet connection while SMS needs a mobile network connection. How do iMessage, Whatsapp, and other OTT applications differ from SMS?īecause OTT applications and SMS use completely different protocols to send messages, each has different platform and network requirements. Some, like WhatsApp, WeChat, and Facebook Messenger can also make audio and video calls. Once installed, these apps will identify every phone number in your contact list that uses the same application and allow you to send messages and multimedia to those contacts.
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To use WhatsApp, WeChat, and other OTT apps you need to download the respective application from the app store. While composing a text message, iOS automatically uses iMessage if it detects that the recipient’s phone number is used with an iPhone.
IMessage is exclusively available on iOS and works through the Messages app on the iPhone. To send and receive texts using these apps, your device needs to be connected to the internet, either over WiFi or via a mobile internet connection. They’re called this because they do not require a cellular network connection, and use IP (internet protocols) instead. IMessage, Whatsapp, WeChat, Facebook Messenger, and other messaging applications are often referred to as “Over The Top” (OTT) applications. What are iMessage, WhatsApp, and other OTT applications? While their maximum size depends on the carrier and the device receiving the message, 300 KB is often mentioned as the largest size most carriers will reliably handle. Unlike SMS, MMS messages do not have a standard limit. Most carriers today automatically chain these messages together to ensure they arrive in the order they are sent. If a message exceeds this limit, it is broken up into multiple segments of 160 characters each, depending on its length. Standard SMS messages are limited to 160 characters per message. It’s most popularly used to send pictures, but can also be used to send audio, phone contacts, and video files.īecause SMS and MMS are sent over a cellular network, they only require a wireless plan from cellular carriers to get started. It was built using the same technology as SMS to allow SMS users to send multimedia content. MMS stands for Multimedia Messaging Service. It is also the most widespread and frequently used. Invented in the 1980s and defined in the 1985 GSM standards, it is one of the oldest texting technologies. SMS and MMS: What are the differences and similarities? What drives app popularity in different parts of the world.The differences between SMS and OTT apps.Examples of OTT applications like iMessage and WhatsApp.We discuss what each of these terms mean and the differences in the technologies powering them. You’ve also probably heard of different acronyms like SMS and MMS and come across popular mobile text messaging apps like iMessage, WhatsApp, and WeChat. There are so many different ways to send text messages today that regardless of whether you use an iPhone or an Android, you’ve probably used multiple texting applications.